What We Learned at the 2015 MacIT Conference
We're excited to be back in Atlanta, Georgia after the MacIT Conference, but we're sad to see it's over.
Eventifier created a fantastic look at the social media of the event:
The past two weeks since MacIT Conference have flown by with lots of developments at MacStadium. We met a lot of great contacts at the show and are excited to move forward from it. The show's theme of Deploying iOS and OS X in the Enterprise was right up our alley.
The 2015 MacIT Conference in Santa Clara, California had 500+ attendees and we were excited to be a gold sponsor. Attendees from companies like Facebook, Expedia, Disney, Mozilla, Hughes Medical, Stanford, Sony, and others all stopped by our booth to discuss the approach and innovation we're taking towards serving the Mac-centric enterprise. We contributed to the session tracks on Infrastructure-as-a-Service (IaaS) at the event to support the dynamic enterprise discussions by other attendees. It was exciting to hear what the industry is pushing towards in the summer of 2015 and we’re excited to help push that initiative on our end.
Our Expectations Going In
Before the show, we were really intrigued to hear what the industry would be focused on this summer and get into the discussions about what was to come in the near future. With Infrastructure-as-a-Service on Mac hardware still an underserved market, we made the trip to Silicon Valley to reach a broader audience as we move towards a global presence in the enterprise Mac-centric hosting field. We hoped to have meaningful conversations with attendees and get a better feel for what developers thought of Apple hardware in the enterprise. We did meat that goal.
We knew going in, as with many other conferences and events we’ve attended, that there would be a lot of questions about how we fit into a marketplace where Apple isn't primarily focused on selling enterprise hardware. We’ve fielded those questions often over the past three years since founding the company and haven’t had difficulties rapidly expanding since then.
What we learned
Once the event started, we felt comfortable. MacStadium CEO Greg McGraw put it succinctly, “We fit right in because we were so different than any other exhibitor. It was clear that our Mac centric Infrastructure-as-a-Service (IaaS) offerings could serve both exhibitors and attendees alike, and we were proud to stand out from the crowd and be unique."
One thing that piqued our interest is the direct business-to-consumer approach a lot of companies are taking to communicate. Rather than go through the media and sales channels, many are focusing directly on individuals either as consumers or parts of a whole company. It's one of the key foundations of the explosion in mobile application development.
There were many great presentations at the event about DevOps, security and the ever-expanding use of mobile technology in the workplace — several talks focused on BYOD with concern for iPhones and iPads in the workplace. Our new Chief Marketing Officer, Nate Brancato, attended and pointed out that, “there was a heavy focus on the consumer during presentation breakouts. Security was discussed in a number of cases with regard to employee’s use of mobile technology and what that introduces from a security and management standpoint”.
It was clear, looking at many of the other booths and sponsors at the event, companies are looking to create solutions to fill the demand for Apple-centric enterprise IT software and hardware. Andrew Purinton, the new Director of Sales & Business Development at Macstadium, had this to say, “There were many IT managers there that were hoping to find a way to better manage the Apple infrastructure within their overall IT infrastructure”. For example, our booth co-sponsor, Virtual Command, detailed their plan for bringing all devices onto one unified platform during our breakout session on Tuesday afternoon about bridging the gap between Apple hardware and enterprise IT infrastructure. At the end of this post, you’ll find a case study on Virtual Command’s solution hosted at MacStadium.
Speaking of the booth, we were ecstatic at the reaction from attendees regarding our server display cubes and Mac Pro enclosures. The modular, full-scale cardboard boxes — meant to represent the various hardware a customer might use in one of our data centers’ server racks — gave booth visitors a genuine look at how we build our infrastructure and the technology used.
The second physical element on show, our patent-pending Mac Pro enclosure, was a hot item and created a lot of buzz from attendees at our booth. The team at MacStadium put a lot of time and hard work behind the scenes into designing the right enclosure and storage connectivity interface for Mac Pro’s in our data centers. It was great to see more positive reactions from visitors when seeing it in person. We even received requests to purchase our Mac Pro enclosures outright!
Looking back, we’re pleased to have had the opportunity to sponsor MacIT 2015 and meet more Apple enthusiasts making new strides in enterprise IT. We met and connected with some great people and received validation that we are the 'hosting authority' when it comes to Mac-centric Infrastructure-as-a-Service. We’re excited to stay in touch with everyone who stopped by, and we will definitely keep tabs on a few others who, like MacStadium, are making great strides in the industry!